As part of a strategic exercise, I was tasked with identifying a pressing issue or cause that warranted greater awareness, with the objective of seamlessly aligning it with a brand or organization.
the challenge
Raising awareness about prostate cancer through discussion is crucial for addressing the stigma surrounding men's health and encouraging prostate cancer screening. Stats indicate that Coloured men have the highest mortality rates, followed by Black African men. This disparity highlights the urgent need to initiate discussion around this topic, to better inform them about the importance of early detection.
the solution
Taking from the principles of logo design, I designed a series of posters using typography. Just as a newly established company's logo is most effective in typographic form to ensure clarity in message delivery, I adopted this approach to reinforce the tagline "Don't drop the ball".
Designing is both a creative and technical pursuit. To me, great design exceeds aesthethics; it's an intuitive guide, leading the viewer seamlessly through information, evoking a lasting emotional impact.
Designing is both a creative and technical pursuit. To me, great design exceeds aesthethics; it's an intuitive guide, leading the viewer seamlessly through information, evoking a lasting emotional impact.
